In today’s competitive markets, the companies who have and manage personalised Business software the best are more likely to win than those that don’t. Also well-implemented system can replace manual processes that create significant organizational inefficiencies.
Better management of customer related data improves the ability to personalise marketing (more likely) preference based and on past behaviours. The greater data is understood the better a business can meet/serve the your needs through a custom solutions. It give companies the ability to move away from tools, like spreadsheets, that appear to be entirely functional but fall short in a variety of areas.
For many organizations, data is one of the most valuable strategic assets, and CRM systems house some of the most valuable data. Of course, data in and of itself is often of limited practical use; its real value comes from data analysis and visualization tools.