Social Media Optimisation has recently become a valuable technique for businesses with social media profiles, blogs, video logs, news feeds and more. Also known as SMO, this exclusive strategy works to attract unique visitors to website content and drive traffic from sources other than search engines.
SMO - Social Media Optimisation is the technique of social media activity; designed to attract unique visitors through online search to website content via blogs, and other sites such as Facebook, Twitter, Linked In and YouTube.
Social Media Optimisation allows a website to be optimised and, ensuring it is easily linked to, more highly visible in social searches on search engines and more frequently included on social media sites.
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Social Media Optimisation Benefits

This unique method is beneficial for B2B and B2C businesses and can help to:
  • Attract unique visitors to website content

  • Increase rankings via social connections

  • Simply and conveniently share your content

  • Increase brand awareness with viral exposure

  • Connect with a qualified, targeted audience

  • Engage with customers on an informal level

This fresh and integrated channel can be utilised within an overall marketing mix or simply as a standalone medium to deliver brand or direct marketing messages. Business Facebook pages, Places to check-in, branded YouTube Channels and industry related blogs contribute to the business sphere of the social domain and are only some of the options available.
Unlike other online marketing methods, social communication method allow you to interact with your target market on a personal platform; generating more interest, actions, sales and profits. Social media guarantees a connection with a qualified, targeted audience.
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